Behind the brand
Toiles, pattern paper, feather work and the unglamorous hours that go into a gown.
What a gown actually takes
Four stages, and only one of them is sewing.
How we decide things
Small runs, on purpose
We would rather cut fifteen pieces from a cloth we believe in than fifty from one we do not. It limits what we can sell and it is the single decision that most affects how our clothes feel.
Nothing is sent away
Pattern-cutting, sewing, hand-finishing and alterations all happen in our own atelier. It is slower to set up and far easier to control.
Fit before flourish
If a detail fights the fit, the detail loses. Most of what gets cut from a design during sampling is decoration that made the garment worse to wear.
Made in South Africa
Everything is designed and made here. The people who cut your gown are the people who fit it, and you can meet them.
The atelier is open, by appointment
Clients commissioning a bespoke or bridal piece are welcome in the workroom during the process. It is not a showroom and it is rarely tidy, but it is the most honest thing we can show you.
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Commission something yours
If this is the kind of making you want behind your gown, start with a consultation. It costs nothing and takes an hour.