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The Stories

Campaigns

Every collection is shot around an idea rather than a season. This is where those ideas live.

A model being photographed for a Saint Therese campaign
Campaign 01

Quiet Rooms

The Signature Collection, photographed with nothing to hide behind.

Shot against bare walls in natural light, with no props and no styling tricks. The brief was simple: if a signature piece needs a set to look good, it does not belong in the collection. What survived that test is what you see on the rail today.

A campaign portrait from the Evening Collection
Campaign 02

After Nine

The Evening Collection, shot at the hour it was made for.

Evening fabrics behave differently under warm, mixed, low light — which is exactly where these gowns live and almost never where they are photographed. We shot the whole campaign after nine at night so that what you see is what the room will see.

Behind the scenes on a Saint Therese heritage campaign
Campaign 03

Sixty Hours

The Heritage Collection, told through the making rather than the wearing.

Half of this campaign is not clothing at all — it is feather work, boning, pattern paper and hands. We wanted a record of where the price of a Heritage piece actually goes, because the finished photograph never shows it.

A campaign image from the bridal collection
Campaign 04

The Long Yes

Bridal, photographed over six months rather than one day.

We followed three commissions from the first consultation to the final press — the toile, the corrections, the fabric that was rejected twice. It is the least glamorous bridal campaign we could have made and the most accurate one.

From Campaign to Rail

See the pieces in person

Every campaign piece can be pulled for a private appointment. Tell us which collection you want to see.

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